About this tool
UTM parameters help analytics tools distinguish where campaign traffic came from. Use consistent source, medium, campaign and content labels so reports remain easier to read over time.
How to use it
- Enter the destination URL.
- Add source, medium and campaign values.
- Optionally add a content label to distinguish variants.
- Copy the generated URL and use it in the correct campaign placement.
Common use cases
- Email campaigns
- Paid and organic social links
- Influencer campaigns
- Banner and partner links
Review before you send or publish.
Automated tools can save time, but the finished output should still be checked for accuracy, local requirements, formatting and context.
Automated tools can save time, but the finished output should still be checked for accuracy, local requirements, formatting and context.
Questions about UTM Link Builder
What should I use for source?
Use the platform or referrer, such as instagram, newsletter or partner_name.
What should I use for medium?
Use the channel type, such as social, email, cpc or referral.
Are UTM names case-sensitive in reports?
Analytics platforms can treat differently cased values as separate entries, so consistent lowercase naming is a good operational habit.